MINNEAPOLIS (March 21, 2012) – FLW, the world’s leading tournament-fishing organization, announced today it has reached an agreement with STP® to become the official and exclusive fuel and oil additive of FLW. As a leading manufacturer of performance products for more than 50 years, STP®’s heritage has made it one of the most trusted names in automotive care.
STP® will receive exposure across all of FLW’s multiple media platforms, including its bass and walleye tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the most widely distributed weekly outdoors-sports television show in the world, “FLW.” “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million houses worldwide on NBC Sports Network.
“We are thrilled to be partnering with FLW to expand our STP sponsorship portfolio from the race track to the water,” said Jamie Kistner Sr., Brand Manager of STP. “FLW adds multiple platforms to our marketing mix that will serve to engage our consumers in new ways. Innovation is an important part of Armored AutoGroup’s focus whether it be new products, new technologies or new ways of showcasing the brand.”
“Sports fans all over the world are familiar with the STP brand and its involvement with mainstream sports,” said Trisha Blake, President of FLW Marketing Division. “We couldn’t be happier to see that logo in our lineup of sponsors.”
Former FLW Tour Rookie of the Year Stetson Blaylock will represent the iconic STP brand on the 2012 Walmart FLW Tour. Stetson began as a co-angler at the BFL level in 2004 and has worked his way up through the ranks to claim an FLW Tour victory, four top-10 finishes and has qualified for two Forrest Wood Cups.
“It is truly an honor to represent a company I believe in,” said Blaylock. “It is a privilege for me to represent a company that makes quality products and continues to stay on the cutting edge with their fuel additives. I have an old Chevy truck that wouldn’t be running today without the help of STP®.”
ABOUT ARMORED AUTO GROUP
Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All® and STP® brands. The STP product line of oil and fuel additives, functional fluids and automotive appearance products has a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers”.
Armored AutoGroup has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.